Charlie Palmer – Las Vegas, NV

Posted February 15th, 2013 by ml2 events in Our Work-section


Our customer came to ML2 to create a “VIP launch event” that would give their startup company the ability to reach multiple audiences at the same time. Las Vegas, NV, Special Guest Celebrity Chef, Charlie Palmer.


For a client’s introductory event, ML2‘s strategy started with a celebrity themed invitation and a robust communication strategy, critical to capture the attention of potential partners and investors to attend the event. We received a great response and generated the guest list the client was looking for. Guests entered through the gates of a luxurious Las Vegas private club where they were greeted by a wall size company branded ice carving. This event provided unprecedented access to renowned celebrity Chef Charlie Palmer where he engaged the guests’ senses with a multi-course tasting menu with wine complements designed by the master chef himself. Chef Palmer greeted guests at every table and signed cookbooks which were distributed in company branded gift bags at the close of the event. Elegant tabletop presentation, white rose centerpieces, specialty china and unsurpassed service contributed to the success of the event.


The high touch and welcoming environment along with a special greeting by the CEO and one on one discussion helped launch a promising startup to greatness.

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