Entwined Together – Bedminster, NJ

Posted May 26th, 2015 by Solari Creative in Our Work-section

OBJECTIVE

ML2 helped deliver and create a 25 year celebration event based around the core values that defined a company philosophy. Theme “Entwined Together, Celebrating 25 years.”

EVENT

ML2 created the idea of Entwined Together which focused on three parts of a tree. The tree roots were representative of the foundational core values of the company, the trunk symbolized product, services, and overall value that the brand delivered and the sky seeking branches symbolized the fruits of their labor to ultimately help their clients. Our concept included a fun company video which was developed and played at the event. To engage employees, trivia questions went out for 25 days prior to the event. An inspired by nature concept revealed a recycled paper invitation with a tree design which was sent out with a plant-a-tree seed kit to initiate excitement. Upon entry to the event, guests were surprised with unique living tree statues and a tall tree ensemble constructed with customized “milestone” leaves. The ballroom had amazing ambiance with leaf and vine gobos, uplights and pin lights. Tables were elegantly set with moss linens, dramatic tree centerpieces and votive candles. The décor highlight was a 12’ tree constructed of natural branches and bark accented with pillar candles encased in glass cylinders with tufts of moss. The menu focused on sustainable ingredients. Live dinner music accented the event. When coffee and dessert was served, the guests were surprised by a high energy percussion troupe that delivered excitement and energy to the event. On departure, guests were presented with a bonsai tree planted in a company branded container.

IMPACT

This special event showcased inspirational
leadership, created stronger relationships,
an enhanced team spirit and reinforced
the corporate brand.

 
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