National Sales Meeting – Phoenix, Arizona

Posted May 26th, 2015 by Solari Creative in Our Work-section


ML2 was given the opportunity to create an unbelievable finale to a company’s National Sales Meeting and to help in the creation of a more confident and motivated sales team.


ML2 was hired to manage an Annual National Sales Meeting that incorporated two major themes: Winning in a Changing World and Every Day Counts. For 4 days, our client’s sales force and key management team were brought to work in tandem for education, training, inspiration and recognition. This finale event included energetic presentations and fun. The week of sales transformation intrigued us to reconstruct an ordinary ballroom into an old fashioned saloon incorporating the western history of the state. Decor included a custom designed bar, wooden tables with spectacular cactus centerpieces, saloon style casino tables and an interactive costumed staff that served company branded and signature cocktails. Food stations were themed with southwestern cuisine where chefs grilled under the stars with guests soaking up the atmosphere in an outdoor heated lounge area on leather couches. “Dark Horse Band” rocked the venue while authentic western photographs and company branded messaging was displayed on a high impact video wall. Finally, pool tables added fun, camaraderie and even a few bragging rights.


ML2 helped to generate a renewed sense of positive energy by implementing communal experiences shared
between our client’s business executives and the sales staff which perpetuated the momentum for success and substantial ROI.

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